Marketing Blog

Marketing Tip #007 – Optimize your homepage to increase conversions

CrossFit Website Design & Marketing Tips

You’d be surprised how many affiliates don’t see the value in conversions.  When I talk to them I find out how many of their Free Intro leads they’re able to get to signup for membership, and they almost always tell me in the 75-80% range… but they have no tracking in place to back this… Read more »

Marketing Tip #006 – Properly set expectations to reduce conflict

CrossFit Website Design & Marketing Tips

These marketing tips were intentionally randomized, yet I can’t think of a better follow up post to dealing with toxic members and coaches than to have a post that deals with how to avoid them altogether!  Yep, I would argue that a majority of toxic members and coaches ultimately derived from a misunderstanding of expectations… Read more »

Marketing Tip #005 – Deal with toxic coaches & members swiftly & tactfully

CrossFit Website Design & Marketing Tips

I’m going to admit straight from the start that I don’t own a gym, I never have, and although theres a certain novelty about it that I find quite appealing, I will most likely never own my own gym.  So I have no first-hand experience on how things should or shouldn’t be done.   Even… Read more »

Marketing Tip #004 – Look into help-desk software to centralize communication

CrossFit Website Design & Marketing Tips

Have you ever gotten copied on an email thread that didn’t really involve you? To say that it’s annoying is probably the understatement of the year.  But it’s necessary, right?  At some point in that email thread you had the information that was needed, you participated, and 50 emails later you still can’t get them… Read more »

Marketing Tip #003 – Post a Weekly “Featured Athlete” to Meet the Members

CrossFit Website Design & Marketing Tips

When I was first thinking about this, I actually had it as a monthly “Featured Athlete” because that’s what I’ve seen so much of.  As I thought about it more, I realized that monthly just didn’t cut it.  Changing it to weekly added 40 more opportunities for your membership to engage and grow.  The idea… Read more »

Marketing Tip #002 – Track New Member Signups Weekly & Monthly

CrossFit Website Design & Marketing Tips

This should be common sense by now, but the key to measuring success and failure starts with knowing where you’re at in relation to where you’ve been. New member signups are a quantifiable part of running your business – they are the initial purchase of what is hopefully a long-term business relationship with your member.  Tracking these initial purchases… Read more »

Increase Gym Revenue by (at least) $11k This Year

What if I told you I knew how to increase your gym revenue by over $11k this year, and that next year it would turn into an extra $21k? (that’s a total of $32k) You’d either call me a liar, or you’d HIRE US ON THE SPOT… am I right? If you’re cynical, I understand… it’s a… Read more »

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