The 6-Step Sales Formula: How to Use Science to Sell Gym Memberships

Imagine having a scientific method you could use to lead people down a sales path, turning visitors into members along the way. Now stop imagining… because that actually exists, and i’m going to walk you through those steps below. This methodology is based on on a book called The Science of Selling by David Hoffield,… Read more »

What 100 Dates in 1 Year Taught me About Business

In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »

Need a New Gym Website? 8 Factors to Help You Hire

There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really… Read more »

CrossFit Website Design & Marketing Tips

Marketing Tip #015 – Make sure you own domains with your name switched around

As an affiliate, you have a name and it most likely has the word CrossFit in it.  We’ll use a recent client as an example here – CrossFit Dana Point. They has chosen to put the word “CrossFit” at the beginning of their name instead of the end. (They could have just as easily been Dana Point CrossFit).  I’m not… Read more »