messaging

What 100 Dates in 1 Year Taught me About Business

In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »

Let’s Get Fresh with Google (A Case for Content Marketing)

Every day (or couple days) the Googlebot comes and checks out your website. It has an unquenchable thirst for discovering content, and it’s always on the lookout for tasty new content. Why does it like new content? Because people tend to view websites with new content as reputable sources. Do you want to be a… Read more »

Creating the Ultimate Google Search Result

You made it to the first page of Google’s search results for a particular desired keyword. Congrats! You’re no longer invisible, and you can now start contending for clicks along with the 9 other listings. How can you increase your CTR (click-through-ratio)? Make it into the top 3 search resultsWhy? Searchers are inherently lazy… and… Read more »