The 6-Step Sales Formula: How to Use Science to Sell Gym Memberships
Imagine having a scientific method you could use to lead people down a sales path, turning visitors into members along the way. Now stop imagining… because that actually exists, and i’m going to walk you through those steps below. This methodology is based on on a book called The Science of Selling by David Hoffield, […]
The Myth of Ad Success: How Much Can You Actually Spend on Ads to Get a New Member?
We’ve all heard the crazy success stories… a $50 ad spend that generates $15k in revenue, a $300 ad spend that brings in $40k in revenue… These numbers are meant to impress you, but keep in mind that most of the success stories you hear about are actually using potential revenue based off the Lifetime […]
What 100 Dates in 1 Year Taught me About Business
In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with […]
Is Your Logo Hurting You? A 20 Question Survey to Find Out If Your Logo Is Working Against You
It’s time to get real. Not all logos are equal, and your logo could be costing you a LOT of business. I get it… you love your logo. It’s your baby, and it’s hard to imagine how everyone doesn’t love it the same way you do. Fortunately, your logo ISN’T your baby. The purpose of […]
Need a New Gym Website? 8 Factors to Help You Hire
There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really […]
Powered by Awesome 2018 Book List: Learn How to Help Through Influence, Selling and Meeting the Needs of Your Clients
Last year I attempted to read a “book a week”… yep, 52 total books in 1 year. I made it most of the way through, and boy did I learn a lot. One of those things was that 52 books is way too many books, at least for me. It’s not that it wasn’t possible, […]
Marketing Tip #018 – Don’t use dark or blurry photos
Marketing Tip #011 – Plan your marketing weeks or months in advance
There are a select few people who are just naturally gifted at running off the cuff with their marketing. The rest of us have to work at it, and we have to work hard. Planning your media in advance is one way to help leverage the time you do have by accomplishing more of your […]
Marketing Tip #010 – Ask your clients for testimonials
Testimonials are such a great marketing tool. They allow prospects the ability to identify and be re-assured from someone that has no skin in the game. Most affiliates have a really hard time getting testimonials, and it’s not because their clients aren’t satisfied, its because they never ask for the testimonial, or they ask for […]
Marketing Tip #002 – Track New Member Signups Weekly & Monthly
This should be common sense by now, but the key to measuring success and failure starts with knowing where you’re at in relation to where you’ve been. New member signups are a quantifiable part of running your business – they are the initial purchase of what is hopefully a long-term business relationship with your member. Tracking these initial purchases […]
