marketing

The 6-Step Sales Formula: How to Use Science to Sell Gym Memberships

Imagine having a scientific method you could use to lead people down a sales path, turning visitors into members along the way. Now stop imagining… because that actually exists, and i’m going to walk you through those steps below. This methodology is based on on a book called The Science of Selling by David Hoffield,… Read more »

The Myth of Ad Success: How Much Can You Actually Spend on Ads to Get a New Member?

We’ve all heard the crazy success stories… a $50 ad spend that generates $15k in revenue, a $300 ad spend that brings in $40k in revenue… These numbers are meant to impress you, but keep in mind that most of the success stories you hear about are actually using potential revenue based off the Lifetime… Read more »

What 100 Dates in 1 Year Taught me About Business

In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »

Need a New Gym Website? 8 Factors to Help You Hire

There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really… Read more »

CrossFit Website Design & Marketing Tips

Marketing Tip #002 – Track New Member Signups Weekly & Monthly

This should be common sense by now, but the key to measuring success and failure starts with knowing where you’re at in relation to where you’ve been. New member signups are a quantifiable part of running your business – they are the initial purchase of what is hopefully a long-term business relationship with your member.  Tracking these initial purchases… Read more »