business

The Myth of Ad Success: How Much Can You Actually Spend on Ads to Get a New Member?

We’ve all heard the crazy success stories… a $50 ad spend that generates $15k in revenue, a $300 ad spend that brings in $40k in revenue… These numbers are meant to impress you, but keep in mind that most of the success stories you hear about are actually using potential revenue based off the Lifetime… Read more »

What 100 Dates in 1 Year Taught me About Business

In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »

Need a New Gym Website? 8 Factors to Help You Hire

There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really… Read more »

CrossFit Website Design & Marketing Tips

Marketing Tip #004 – Look into help-desk software to centralize communication

Have you ever gotten copied on an email thread that didn’t really involve you? To say that it’s annoying is probably the understatement of the year.  But it’s necessary, right?  At some point in that email thread you had the information that was needed, you participated, and 50 emails later you still can’t get them… Read more »