The #1 Conversion Secret That Most Gym Websites Mess Up (And the Cold Hard Truth Behind Why It Matters)

Imagine owning an amazing gym, working your ass off every day to keep it running, but you aren’t experiencing the growth you’d like and you believe your website is part of the problem.

Doesn’t take much to imagine that… you’re living it aren’t you?

That’s why you’re here researching website designers… trying to weigh all the options and get the best deal you can on a website that will help you get more members.

I’ve been creating websites for gym owners for 10 YEARS now, and I’ll tell you – design styles change, technology changes, and even the market changes… but one thing has stayed the same, and the gym owners that have naturally done this have reaped the rewards!

Are you ready to learn the #1 conversion secret?

I believe Simon Sinek (author of Start with Why) says it best.

“People don’t buy WHAT you do, they buy WHY you do it.” … “Very few companies can clearly articulate WHY they do WHAT they do” yet “we are drawn to leaders and organizations that are good at communicating what they believe.”

In other words, you can have a beautiful website, with a fully responsive design, a great call-to-action, a captivating lead-capturing system, and other cutting edge features… but if you aren’t fully clear about the unique benefit that you’re offering people, and why – you’ll miss out on quality leads.

Now you know the secret, but why does it matter?

Because your gym is awesome… and not enough people know why.

  • We start our website process by learning about you and your gym.
  • We want to know WHY you do what you do.
  • We want to understand what kind of experience you want to provide your members.
  • We want to know what really matters.

By effectively communicating this vision on your website AND ranking higher AND integrating a lead-capturing sales funnel, you’ll not only attract MORE members, your members will be more likely to buy in to your vision and the value you’re providing.

Want to learn more? Let’s talk.

 
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