There are still people out there that believe you have to do keyword stuffing, and create a bunch of extra random pages that appeal directly to the search engines, ANY duplicate content needs to be removed, and that you need to practically spam Google by putting your desired search terms everywhere. That’s so 2008. Google… Read more »
“All things being equal, people will do business with and refer business to, those people they know, like and trust.” – Go Giver, Bob Burger But what if you share how much other (past/present) customers know, like and trust you? Oh wait, you can! Popular online review sites like Facebook, Yelp, and Google provide many… Read more »
We generally use a fairly simplistic formula to determine a business’s primary keywords. And for the sake of this example, we’ll assume your business has a brick-and-mortar location where the product/services are being rendered. We’ll take the 2 lists: Your geographic locations Your products & services And we’ll order the lists from specific to generic… Read more »
The best way to waste your time creating content, is to leave it unformatted. So let me introduce you to a few of my formatting friends. Bold Italics Unordered Lists (like this list) Ordered Lists (when things need an order to them) Headers (h1, h2, h3, h4) When a user sees any more than 2… Read more »
Your social media platforms are fantastic places for communication with clients and prospects, but they’re also very underused as distribution channels for your website. Let’s face it, many people have a preference in their social media. Personally, I’m a fan of Instagram. I post photos of fitness, books, and beer. (so if you appreciate olympic… Read more »
This is going to be one of the easiest things you’ve done in a while to help your SEO… at least if you’re using WordPress. You’re Welcome. I know, I know… Keeping up with Facebook and Instagram are already hard enough, and NONE of your members are on Twitter. (that statement may not be fully… Read more »
I’m a firm believer that if you work with Google frequently, it’s like being friends, and I’m sure that Google shows preferences for friends. For real though, Google assumes that businesses that manage their online presences are more legitimate businesses, and since Google has their own business platform – you’ll want to make sure you… Read more »
Every day (or couple days) the Googlebot comes and checks out your website. It has an unquenchable thirst for discovering content, and it’s always on the lookout for tasty new content. Why does it like new content? Because people tend to view websites with new content as reputable sources. Do you want to be a… Read more »
If your website is responsive – this message is not for you. You may go grab a cup of coffee and pat yourself on the back for a job well done. For the rest of you that don’t have a responsive website (because you haven’t updated your website in over 2 years), Google has been… Read more »
Google Sitemaps is like a really good Instagram filter for your website… except maybe better. Once your website is live, Google will want to crawl it and index it and put it in the search results for what it thinks is relevant. Depending on the popularity and traffic of your website, Google may only check… Read more »
