I’m going to admit straight from the start that I don’t own a gym, I never have, and although theres a certain novelty about it that I find quite appealing, I will most likely never own my own gym. So I have no first-hand experience on how things should or shouldn’t be done. Even… Read more »
Have you ever gotten copied on an email thread that didn’t really involve you? To say that it’s annoying is probably the understatement of the year. But it’s necessary, right? At some point in that email thread you had the information that was needed, you participated, and 50 emails later you still can’t get them… Read more »
When I was first thinking about this, I actually had it as a monthly “Featured Athlete” because that’s what I’ve seen so much of. As I thought about it more, I realized that monthly just didn’t cut it. Changing it to weekly added 40 more opportunities for your membership to engage and grow. The idea… Read more »
This should be common sense by now, but the key to measuring success and failure starts with knowing where you’re at in relation to where you’ve been. New member signups are a quantifiable part of running your business – they are the initial purchase of what is hopefully a long-term business relationship with your member. Tracking these initial purchases… Read more »
An email signature is a bit of text (by default it’s generally your name) that’s automatically inserted at the bottom of every email you send. The whole idea behind building your brand is giving your prospects (or the general public) a memorable way to remember your company. Each year, companies spend MILLIONS on establishing brand awareness because… Read more »
What if I told you I knew how to increase your gym revenue by over $11k this year, and that next year it would turn into an extra $21k? (that’s a total of $32k) You’d either call me a liar, or you’d HIRE US ON THE SPOT… am I right? If you’re cynical, I understand… it’s a… Read more »
