Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing page design, the infographic below is a great place to begin. The Header The… Read more »
Over the past decade, consumers constantly change the way they want to shop, they fluidly search, compare, and buy online more than ever before. People research online for a variety of reasons, to compare prices, compare brands, search customer reviews and more. The only way to ensure potential shoppers find your products is to have… Read more »
As a gym owner, one of your main ongoing goals is to continue bringing in new leads with the hope of expanding your customer base. Done well though, content marketing, blogging in particular, can do wonders for your gym in terms of generating visibility and building trust among your target audience. In the process of… Read more »
Imagine having a scientific method you could use to lead people down a sales path, turning visitors into members along the way. Now stop imagining… because that actually exists, and i’m going to walk you through those steps below. This methodology is based on on a book called The Science of Selling by David Hoffield,… Read more »
Creating a Facebook Ad campaign for your gym can be a complicated and frustrating task, and who wants to shell out THOUSANDS of dollars to a marketing agency and hope it works out? I sure don’t. I’m going to share the formula I’ve used to create high-value Facebook Ad campaigns for gyms. This isn’t your… Read more »
We’ve all heard the crazy success stories… a $50 ad spend that generates $15k in revenue, a $300 ad spend that brings in $40k in revenue… These numbers are meant to impress you, but keep in mind that most of the success stories you hear about are actually using potential revenue based off the Lifetime… Read more »
In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »
It’s time to get real. Not all logos are equal, and your logo could be costing you a LOT of business. I get it… you love your logo. It’s your baby, and it’s hard to imagine how everyone doesn’t love it the same way you do. Fortunately, your logo ISN’T your baby. The purpose of… Read more »
There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really… Read more »
Not all testimonials are created equal. Testimonials are a vital piece of any business’s marketing strategy. They are the social proof that helps you build trust with your prospective customer. I’m sure you’ve perused through your competitors (or your own) Facebook reviews section. You’re likely to find things like “…best place to get my sweat… Read more »
