Marketing Blog
The 6-Step Sales Formula: How to Use Science to Sell Gym Memberships
Imagine having a scientific method you could use to lead people down a sales path, turning visitors into members along the way. Now stop imagining… because that actually exists, and i’m going to walk you through those steps below. This methodology is based on on a book called The Science of Selling by David Hoffield,… Read more »
How to Create a Highly Profitable Facebook Ad Campaign for Gyms
Creating a Facebook Ad campaign for your gym can be a complicated and frustrating task, and who wants to shell out THOUSANDS of dollars to a marketing agency and hope it works out? I sure don’t. I’m going to share the formula I’ve used to create high-value Facebook Ad campaigns for gyms. This isn’t your… Read more »
The Myth of Ad Success: How Much Can You Actually Spend on Ads to Get a New Member?
We’ve all heard the crazy success stories… a $50 ad spend that generates $15k in revenue, a $300 ad spend that brings in $40k in revenue… These numbers are meant to impress you, but keep in mind that most of the success stories you hear about are actually using potential revenue based off the Lifetime… Read more »
What 100 Dates in 1 Year Taught me About Business
In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »
Is Your Logo Hurting You? A 20 Question Survey to Find Out If Your Logo Is Working Against You
It’s time to get real. Not all logos are equal, and your logo could be costing you a LOT of business. I get it… you love your logo. It’s your baby, and it’s hard to imagine how everyone doesn’t love it the same way you do. Fortunately, your logo ISN’T your baby. The purpose of… Read more »
Need a New Gym Website? 8 Factors to Help You Hire
There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really… Read more »
A Step-by-Step Formula for Generating Powerful Testimonials
Not all testimonials are created equal. Testimonials are a vital piece of any business’s marketing strategy. They are the social proof that helps you build trust with your prospective customer. I’m sure you’ve perused through your competitors (or your own) Facebook reviews section. You’re likely to find things like “…best place to get my sweat… Read more »
Powered by Awesome 2018 Book List: Learn How to Help Through Influence, Selling and Meeting the Needs of Your Clients
Last year I attempted to read a “book a week”… yep, 52 total books in 1 year. I made it most of the way through, and boy did I learn a lot. One of those things was that 52 books is way too many books, at least for me. It’s not that it wasn’t possible,… Read more »
Writing for Google is so 2008 – Learn to Write for your Customers
There are still people out there that believe you have to do keyword stuffing, and create a bunch of extra random pages that appeal directly to the search engines, ANY duplicate content needs to be removed, and that you need to practically spam Google by putting your desired search terms everywhere. That’s so 2008. Google… Read more »
