Marketing Blog

The Myth of Ad Success: How Much Can You Actually Spend on Ads to Get a New Member?

We’ve all heard the crazy success stories… a $50 ad spend that generates $15k in revenue, a $300 ad spend that brings in $40k in revenue… These numbers are meant to impress you, but keep in mind that most of the success stories you hear about are actually using potential revenue based off the Lifetime… Read more »

What 100 Dates in 1 Year Taught me About Business

In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »

Need a New Gym Website? 8 Factors to Help You Hire

There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really… Read more »

A Step-by-Step Formula for Generating Powerful Testimonials

Not all testimonials are created equal. Testimonials are a vital piece of any business’s marketing strategy. They are the social proof that helps you build trust with your prospective customer. I’m sure you’ve perused through your competitors (or your own) Facebook reviews section. You’re likely to find things like “…best place to get my sweat… Read more »

Know Your Important Search Keywords & Use Them

We generally use a fairly simplistic formula to determine a business’s primary keywords. And for the sake of this example, we’ll assume your business has a brick-and-mortar location where the product/services are being rendered. We’ll take the 2 lists: Your geographic locations Your products & services And we’ll order the lists from specific to generic… Read more »

Use Content Formatting to Show Relevancy

The best way to waste your time creating content, is to leave it unformatted. So let me introduce you to a few of my formatting friends. Bold Italics Unordered Lists (like this list) Ordered Lists (when things need an order to them) Headers (h1, h2, h3, h4) When a user sees any more than 2… Read more »