We’ve all heard the crazy success stories… a $50 ad spend that generates $15k in revenue, a $300 ad spend that brings in $40k in revenue… These numbers are meant to impress you, but keep in mind that most of the success stories you hear about are actually using potential revenue based off the Lifetime… Read more »
In the words of the infamous Ice T, “Don’t hate the player, hate the game.” Let me set the stage for you a little… I was recently divorced (after being married right out of college) and in San Diego, which I’m fairly certain is the land of milk and honey. It’s a beautiful place with… Read more »
It’s time to get real. Not all logos are equal, and your logo could be costing you a LOT of business. I get it… you love your logo. It’s your baby, and it’s hard to imagine how everyone doesn’t love it the same way you do. Fortunately, your logo ISN’T your baby. The purpose of… Read more »
There are thousands of people visiting your website every month. Many of these are your members, but a significant number of these are prospects… looking for a service just like yours. 1. Do you like their design style? Any designer worth their salt has a portfolio. As you look through it you’ll get a really… Read more »
Not all testimonials are created equal. Testimonials are a vital piece of any business’s marketing strategy. They are the social proof that helps you build trust with your prospective customer. I’m sure you’ve perused through your competitors (or your own) Facebook reviews section. You’re likely to find things like “…best place to get my sweat… Read more »
Last year I attempted to read a “book a week”… yep, 52 total books in 1 year. I made it most of the way through, and boy did I learn a lot. One of those things was that 52 books is way too many books, at least for me. It’s not that it wasn’t possible,… Read more »
There are still people out there that believe you have to do keyword stuffing, and create a bunch of extra random pages that appeal directly to the search engines, ANY duplicate content needs to be removed, and that you need to practically spam Google by putting your desired search terms everywhere. That’s so 2008. Google… Read more »
“All things being equal, people will do business with and refer business to, those people they know, like and trust.” – Go Giver, Bob Burger But what if you share how much other (past/present) customers know, like and trust you? Oh wait, you can! Popular online review sites like Facebook, Yelp, and Google provide many… Read more »
We generally use a fairly simplistic formula to determine a business’s primary keywords. And for the sake of this example, we’ll assume your business has a brick-and-mortar location where the product/services are being rendered. We’ll take the 2 lists: Your geographic locations Your products & services And we’ll order the lists from specific to generic… Read more »
The best way to waste your time creating content, is to leave it unformatted. So let me introduce you to a few of my formatting friends. Bold Italics Unordered Lists (like this list) Ordered Lists (when things need an order to them) Headers (h1, h2, h3, h4) When a user sees any more than 2… Read more »
