Over the past decade, consumers constantly change the way they want to shop, they fluidly search, compare, and buy online more than ever before. People research online for a variety of reasons, to compare prices, compare brands, search customer reviews and more. The only way to ensure potential shoppers find your products is to have an online presence. The use of digital channels keeps increasing, 87% of people begin product searches on digital channels. As a gym owner you need to follow that trend and we are here to help you. Here are steps that will help you better understand and increase your online sales.
1. Marketing plan
Although many people skip this step, it is very important. Marketing plan is part of a business plan and it focuses on how to achieve goals from that plan. Documenting your strengths and weaknesses will help you find your niche and then you can start targeting people of interest. Marketing plan can come in many shapes and sizes but we strongly recommend you to check this post for creating a marketing plan. (How to build a marketing plan for your CrossFit Gym)
Having a website will attract new customers to your gym and make you more money. Your website can be available 24/7/365 even when you’re not. Website helps you convert more of your existing referrals, because most people still do their own research and stack you against your competitors. 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business. (How to design the perfect gym website)
Now you can start creating ads and promoting your gym. You can do many things, but we will focus on things that works for most gyms.
Facebook Ads (How to write amazing Facebook ads for your gym) are highly effective, easy to use and you can find your ideal audience very easy. If you master skills of creating Facebook Ads you can have great results with low costs.
SMS (The Ultimate Text Message Marketing Guide For Gyms) is not as popular as social networks but if you use it wisely it can be powerful tool for your gym.
Refer a friend is one of the best ways to promote your gym and is used correctly it can be the cheapest one. A study by Nielsen revealed that approximately 92% of consumers from various markets are more inclined to believe people who are in their circles. This is because the people you know and trust are less likely to mislead you. When your gym member refers a friend, close colleague, or family member to your gym, they explain the reasons why going to your gym is the best option.
Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability.So, when you attract leads you should have a tool for lead nurture and member retention. Gymleadmachine.com is one of the best tolls on the market and if you use it properly you can find out how good your website is or how good your campaigns are.
After you have covered these basics you should experiment with different strategies and campaigns to find the way that fits your gym the best and that can provide steady growth that you expect. Improve skills you have learned and try to acquire new ones. Follow the trends in online sales and try to implement those to your gym.